Per-shop pricing, built for dealer groups
Programs start at 25 shops a month. One onboarding fee, then a per-shop rate that drops with volume. No contract, no minimum term, change the store list any time with 30 days' notice. All prices in Canadian dollars, HST extra.
Onboarding: $1,500 one-time
Every new program starts with onboarding. We build your scorecard with you (or adopt the standards you already coach on), set up the persona and question bank for your stores, map every channel we will shop, create your shared Google Sheet, provision local phone numbers if you are running phone shops, and set up your dashboard with logins for your team. Most groups are shopping within two weeks.
Digital lead shops
One shop = one inquiry to one department at one store, tracked and scored
| Monthly volume | Per shop |
|---|---|
| 25 to 75 shops | $42 |
| 76 to 150 shops | $36 |
| 151 to 300 shops | $30 |
| More than 300 shops | Custom |
Included in every shop: persona and question, submission through the channel you choose, [five business day] tracking window, scorecard, personal feedback for the salesperson, entry in your Sheet and dashboard.
Phone shops
One shop = one live call to one department, recorded, transcribed and scored
| Monthly volume | Per shop |
|---|---|
| 15 to 50 calls | $85 |
| More than 50 calls | $72 |
Included in every phone shop: persona and local number, live call at a varied time, retries on drops, recording, transcript, scorecard, follow-up tracking for the rest of the week.
Dashboard included
Every program includes the online dashboard. Score trends by store and department, hold-time and follow-up rates, month-over-month comparison, one-click call playback, and logins for your team. No hosting fee, no add-on.
Estimate your program
Move the controls and the estimate updates. Nothing is submitted until you choose to send it.
Prices in Canadian dollars. HST extra. Volume tier is applied to total monthly shops across all stores.
A typical group
A five-store group shopping new, used, service and parts online every week (80 shops a month) plus one monthly phone call to sales, service and parts at each store (15 calls) pays 80 × $36 + 15 × $85 = $4,155 a month, HST extra, plus $1,500 onboarding in the first month. Dashboard included.
Baseline audit
If you want a one-time picture before committing to a monthly program, we run a baseline audit: every store, every department, shopped once or twice about two weeks apart. Two rounds is the default because one round is a snapshot and two rounds show whether a store is consistent. Minimum 40 digital shops at $45 per shop (or 15 phone shops at $95), plus onboarding. From $3,300. Onboarding carries over: start a monthly program within 90 days and it is already paid. Most groups convert once they see the first results.
Other industries: Non-automotive programs are quoted per program, with the same onboarding fee and minimums. See Industries.
Questions
Monthly programs start at 25 digital shops or 15 phone shops a month. One-time baseline audits start at 40 digital shops or 15 phone shops. We do not take on single shops or occasional requests; the setup is the same whether you shop one store or thirty, and the value is in the trend.
No. Every online inquiry is written and submitted by a real person, and every phone shop is a live call placed by a real person, just like your customers. We use software to record, transcribe and report, not to shop.
Scorecard setup, persona and question bank, channel mapping, your Google Sheet, dashboard and logins, and phone numbers if you are running phone shops. It is one fee per program, not per store.
Total shops across all your stores and shop types in a calendar month. Ten stores at four shops each is 40 shops.
Yes. Most groups hand us their BDC or phone standards and we score against them.
In Canada, yes, when one party to the call consents. Our shopper is that party, so no announcement is made.
Rotating names and questions, personas retired after use, and phone numbers replaced after each use.
They are yours. We keep them until you ask us to delete them.
Yes. Phone numbers are matched to the store's region anywhere in Canada or the United States.
A single store shopping four departments weekly is 16 shops a month, below the minimum. Book a free sample shop and we will tell you honestly whether a program makes sense for you.